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How to get sponsored on Instagram

By Ken Roberts 29/09/2022 2 mins read

Online content marketing is increasingly reliant on video advertising. But most people aren't aware of it. A good video can win a sponsor. Be sure to match the voice of brand sponsors when creating video ads. If the voice of the brand sponsor is not consistent with the video, viewers won't be interested. Here are some ideas to help you make a video advertising campaign that's successful.

First, it is crucial for brand sponsors to be transparent about their intentions. It is crucial to identify who the organization is targeting. Find out who is most open to your message. If you answer that question, then you can identify the most likely organization to reach your goals. You could even offer to pay a fee to become a brand sponsor. This is an excellent way to generate additional revenue for the brand sponsor. Also, consider the budget for the sponsored program.

The next step of the process is to identify an influencer to represent your brand. Instagram is the ideal platform for this. It's visually-based and can help you generate huge engagement by sharing your video with your followers. This channel can be used for surfing discussions and interaction with your fans. People who interact with their followers are a great sponsor. This makes it easy to engage your audience and attract new customers. Also, be sure to offer a package a brand sponsor would like to accept.

A third study tested whether fan isolation had an effect on brand sponsors for sports teams. Participants were asked to identify the primary sponsor of their team. The team's logo appeared on the shirt of the team's fans. Participants then had to complete a writing task in order to determine the degree of fan isolation. The participants then answered questions about the sponsor brand and their demographics. Results showed that teams with the highest fan support had more positive brand attitudes than those with the lowest.

An influencer can also be a way to attract brand sponsors. Influencers use their platform to put stories about a brand and tag the brands they are sponsoring. This is where influencers are able to use hashtags and contests in order to promote the brand. Brand sponsorships are both beneficial for the brand and their fans. But the advantages of being sponsored by a brand far outweigh any disadvantages.

A brand sponsor will strengthen your brand's recognition and relationships, regardless of whether you are trying to attract a big name or a small company. It is important to remember that sponsorships are only successful if they are authentic and aligned with your brand's values. Your marketing strategy should include brand ambassadors. This will attract new customers as well as increase brand awareness and sales. In your company, you can also search for brand ambassadors.

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Statistics

According to research from Adweek, over half (51%) of TikTokers make purchases from brands they see in the app. (shopify.com)
A recent study by Mediakix revealed that 80% of marketers find influencer marketing effective. (shopify.com)
Instagram is the most popular channel, with 67% of brands using it. (shopify.com)
According to the Baymard Institute, 69.82% of shopping carts are abandoned. (shopify.com)
Backlinko found that the #1 organic result is 10 times more likely to receive a click compared to a page in spot #10. (shopify.com)